THE CRANBERRIES

Client: UMC

Following the sad passing of lead singer, Dolores O'Riordan, Universal Music Catalogue have been working with the band and her estate to identify appropriate moments to honour her legacy. Daffodil Lament, a track off their 1993 debut album 'Everybody Else Is Doing It, So Why Can't We?' , became a firm fan favourite for the band to perform over the years, however it never had a music video at the time. Using archive VHS footage from the band's time in the studio recording that album, we created a lyric video which perfectly conveys the changing mood and emotions of the track.