#IAMIWILL

Client: World Cancer Day

The pledge of action called out by some of the world's leading artists. With a call to action such as that, it was understandable they were desperate to get will.i.am on board. We delivered not only the Black Eyed Peas frontman, but also Alessia Cara, Astrid S, Halsey, Jax Jones, Jonas Blue, Kris Wu, Luis Fonsi, Maggie Rogers, Nile Rodgers, Taboo, Sabrina Carpenter and Shawn Mendes.