RED BULL 2022 CAR LAUNCH
Client: ADVNCR / Oracle Red Bull Racing
Producing a 30-minute show with a choose-your own-adventure style multiple option function. The show, shot live at Red Bull Racing HQ in Buckinghamshire was streamed live around the world to 6,500 channels to the launch the Red Bull 2022 car. Featuring drivers Max Verstappen and Checo Perez, as well as key RB team including all Team Principal Christian Horner and Chief Designer Adrian Newey.
Broadcast Sport Awards 2022, Best Use of Fan Engagement: Winner